Promotion Marketing Association

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The Promotion Marketing Association (PMA) is an advocacy group and trade association for the promotion and integrated marketing sector.

The PMA is headquartered in New York City with its affiliate, the PMA Educational Foundation, Inc.

Its president is Bonnie J. Carlson. The past president, Claire Rosenzweig, is now president of the Better Business Bureau of New York.

It comprises a number of councils, including

• Couponing
• Entertainment Marketing
• Event Marketing
• Government/Law
• Interactive Promotions
• Product Sampling & Demonstration
• Shopper Marketing

Source of the article : Wikipedia